The big online dating sites rebrand means the apps would like one to fall deeply in love with them now.
Dec. 18, 2018
Tinder and Bumble are hopeless to persuade you that you’re perhaps not hopeless. Dating, they vow, is fun, so enjoyable, that whenever one date stops defectively, it is a hardly disguised blessing: you can stick to the apps and keep on dating!
This message is being pushed by both companies with present marketing efforts. Tinder includes a publication that is n ew Swipe lifetime, devoted to personal essays that reinforce the theory that dating misadventures are cool, or at the very least exciting, invigorating and youthful. (Swipe Life says downloading Tinder is a milestone in peoples life similar to purchasing your first beer and losing your virginity. )
Bumble is selling it self as a way to betterment that is personal greater sophistication. (más…)