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These include information seeking (i.e., searching for specific information using SNS), identity formation (i.e., as a means of presenting oneself online, often more favorably than offline) 37, and entertainment (i.e., for the purpose of experiencing fun and pleasure) 38 from a uses and gratifications perspective. Along with this, you can find the motivations such as voyeurism 39 and cyberstalking 40 that could have impacts that are potentially detrimental people’ health and wellness in addition to their relationships.

It has in addition been reported that social network meets fundamental human requirements as initially described in Maslow’s hierarchy of needs 41. In accordance with this concept, social network satisfies the requirements of security, relationship, estimation, and self-realization 42. Security requirements are met by social network being customizable in terms of privacy, permitting the users to manage whom to share with you information with. Associative requirements are satisfied through the function that is connecting of, allowing users to ‘friend’ and ‘follow’ like-minded individuals. The requirement to calculate is met by users to be able to ‘gather’ friends and ‘likes’, and compare yourself to others, and it is consequently pertaining to Maslow’s need of esteem. Finally, the necessity for self-realization, the best goal that is attainable only a tiny minority of people have the ability to attain, is reached by presenting yourself you might say one really wants to provide yourself, and also by supporting ‘friends’ on those SNSs whom need assistance. (más…)